Dave Roberts, Ph.D., Vice President of Research Services Dr. Roberts heads up methods and analytics for CRI. He  has designed, moderated, and analyzed over 3,000 focus groups since 1970 and has conducted over a thousand telephone surveys.

Education

• Ph.D. in Communication (1981), University of Oregon

• M.A. in Mass Communications (1975), California State University, Fresno, CA

• B.A. in Radio-TV-Film (1974, California State University, Fresno, CA

Background

• Designed, fielded, moderated, and analyzed over 3,000 focus groups.

• Designed, fielded, and analyzed over a thousand telephone surveys (stand alone perceptual studies, tracking, pre-post ad effectiveness studies, etc.).

• Design and analysis of online studies.

Prior to establishing his own research consultancy in 1985, Roberts held several corporate positions in media and research—

• Research Director, The King Broadcasting Company, San Francisco

• Vice President of Programming and Research, The RKO Radio Networks, NYC

• Vice President of Programming and Research, The CBS FM Group, NYC

Adjunct Professor, Communications and Market Research—

• Saddleback Community College, Mission Viejo, CA

• University of Oregon, Eugene, OR (Graduate Teaching Fellow)

• University of San Francisco

• St. Edward’s University (MBA Program), Austin, TX

Sanjay Vrudhula, President Mr. Vrudhula has fifteen years of experience of operating Customer Research International, Inc. as a market research business collecting data via tele surveying performed in our call center.  He oversees all financial aspects of the business and strategic planning.  Prior to the founding of CRI, Inc. Mr. Vrudhula had ten years of experience in the design and implementation of marketing databases for the data processing industry.  Prior to his work at Dell Computer Corporation, Mr. Vrudhula operated his own marketing business.

Mr. Vrudhula earned a Bachelor of Science in Technology degree, majoring in Information Systems from Southwest Texas State University, San Marcos, Texas, August 1987.

Michelle Vrudhula, Vice President  Ms. Vrudhula has fifteen years of experience in the management and oversight of the entire call center’s operations, which includes production management, interviewer recruiting and hiring, staff training and project management.  Ms. Michelle Vrudhula has 20 years experience in technical and logistical operations, project management, customer service, and human resources.  Ms. Vrudhula uses her highly developed skill for details to oversee all aspects of a research project from briefing and sample management to fielding and data entry.  She will act as one of the project managers for your project assuring all aspects of production are executed as agreed upon.

Lyle Durbin, Vice President Client Services Mr. Lyle Durbin has overseen a variety of CRI’s operations and client interfacing for over twelve years, including product delivery, customer requirements, project management and quality controls. Mr. Durbin has twelve years of experience in CATI programming and data analysis packages.  His exceptional ability in managing all technical aspects of a project -- from sample management and questionnaire programming to daily, final and cross-tabulated reporting/analysis offers CRI clients peace of mind.   He is ultimately responsible that the quality of data that our clients receive is the highest attainable.  Mr. Durbin will also act as a project manager on your studies to ensure that all aspects outside of production are executed as agreed.  

Attended University of Texas at Austin, 1996-1998. Coursework included advanced mathematics, general sciences, and statistics.