<?xml version="1.0" encoding="utf-8" ?>

<rss xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" version="2.0">

 

<channel>

<title>Roberts' Rules of Marketing Research</title>

<link>http://www.CRIMarketResearch.com</link>

<language>en-us</language>

<copyright>2008 Dave Roberts, PhD &amp; Customer Research International (CRI)</copyright>

<itunes:subtitle>Marketing Research Views You Can Use</itunes:subtitle>

<itunes:author>Dave Roberts, PhD</itunes:author>

<itunes:summary>Roberts' Rules of Marketing Research discusses research philosophies, methods, metrics, and more. Look for our Podcast in the iTunes Music Store</itunes:summary>

<description>Roberts' Rules of Marketing Research discusses research philosophies, methods, metrics, and more. Look for our Podcast in the iTunes Music Store</description>

<itunes:owner>

<itunes:name>Dave Roberts</itunes:name>

<itunes:email>Dave@CRI-Research.com</itunes:email>

</itunes:owner>

<itunes:image href="http://CRIMarketResearch.com/CRI_Logo_Web.gif" />

<itunes:category text="Business">

<itunes:category text="Management &amp; Marketing"/>

</itunes:category>

<itunes:category text="Business News"/>

 

<item>

<title>Roberts' Rules of Marketing Research #1: Integrated Marketing Communications and the Research Connection</title>

<itunes:author>Dave Roberts, PhD</itunes:author>

<itunes:subtitle>Research Enables Dialogue</itunes:subtitle>

<itunes:summary>Dr. Dave Roberts makes the case for putting marketing research in the center of your Integrated Marketing Communications initiatives</itunes:summary>

<enclosure url="http://CRIMarketResearch.com/Podcasts/CRI_RobertsRules1.mp3" length="9195000" type="audio/mpeg" />

<pubDate>Sun, 18 May 2008 09:00:00 GMT</pubDate>

<itunes:duration>4:53</itunes:duration>

<itunes:keywords>marketing, research, integrated marketing communication, IMC, focus groups, surveys, polling</itunes:keywords>

</item>

 


 

</channel>

</rss>

